Thanks for your interest to get to know this random person on the internet! ☺️

My name is Alex and I have worked with a wide range of things so I thought I'll just group them under some titles to make it easier to browse!


Since 1999 I have been designing, prototyping, coding, deploying, monitoring, and improving software.

I have worked with microcontrollers, soccer-playing robots, mobile apps (before iOS was a thing), desktop apps, web apps, backend apps, serverless apps, cloud native apps, edge computing, site reliability engineering,


I wore different hats: Staff Engineer, Site Reliability Engineer, Tech Lead, Backend developer, Technical Product Manager, Frontend developer, UX designer, scientific researcher, startup co-founder and that-dude-who-asks-too-many-questions!

If you ask me that last one is my favorite title. And if I may say so myself: the most accurate one.


So far, I have experienced various industries: automotive industry, video streaming, digital news, content management systems, healthcare information systems, e-banking, online retail, telecom, R&D, insurance, robotics, networking, …


I hold a BSc in hardware engineering and a MSc in Systems Engineering from the Royal Institute of Technology, one of Sweden's top technical universities.

But a degree does not mean much without continuous learning. I try to keep the pace of learning with the same intensity as university and believe a day without learning something new is a wasted day. I take a lot of notes and a fraction of the best ones find their way to the public.


My exposure to a wide range of industries & technologies wearing different hats puts me in a unique position to identify patterns and cross-pollinate across industries.

I love to observe situations and take notes, some of which find their way to my newsletter/blog.

My core product is perspective. Anything else (architecture, code, strategy, etc.) is just a side effect.

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